2014 – 3 Day Conference Agenda

1/2 Day Workshop - July 15, 2014

1:00 PM - 5:00 PM
Mastering the Food & Beverage Supply Chain: How to Drive End-to-End Performance

Supply Chain is the biological tissue that connects suppliers, manufacturers, distributors, intermediaries and consumers. From product design to packaging development, manufacturing to customer service, or finance to strategy, virtually everyone touches a finished product/service. In a complex web of company functions and dynamic industries, problems are cross-functional and curvilinear.

The food & beverage supply chain has profound implications for the packaging professional. Packaging exerts a pervasive influence throughout the ecosystem – from idea to shelf and from consumption to disposal.

In this powerful four-hour workshop you will learn:

  • The foundations of supply chains
  • The objectives, constraints, and dynamic conflicts in the ecosystem
  • The ten big pitfalls in any supply chain
  • How packaging can improve efficiencies and reduce costs
  • The role of sustainability in supply chains
  • How to transform your supply chain from end-to-end

 

Speaking at this session

Day 1 Track A - July 16, 2014

7:30 AM - 8:25 AM
Registration & Refreshments
8:25 AM - 8:30 AM
Chair’s Opening Remarks

Speaking at this session

8:30 AM - 9:00 AM
Top Consumer Trends Influencing Food & Beverage Packaging Development: Market Intelligence to Drive Relevant, Competitive Packaging
  • What are the leading consumer trends and behaviors that are influencing food & beverage packaging today?
  • How packaging will need to evolve to the needs of current and future generations of consumers
  • Examining the consumer demographics that are driving modern packaging systems
  • What are the considerations to reach a new generation?

Speaking at this session

9:00 AM - 9:30 AM
The Coming Revolution in Flexible Packaging
  • Exploring the trends in flexible packaging and what is likely to be available in the next five years
  • Innovations in flexible packaging structures
  • Are flexible packaging structures changing now or have they already changed?
  • Understanding the changing dynamics of the flexible packaging marketplace and what production processes need to be in place to meet those needs

Speaking at this session

  • banner-334x104Kevin Kelly
    Chief Executive Officer - Emerald Packaging
9:30 AM - 10:00 AM
FDA & Global Regulatory Overview – Ensuring Your Compliance Efforts are Prepared and Synchronized
  • Advice on maintaining synchronized compliance measures between diverse countries across the globe
  • What are the impending changes to the FDA’s Food Modernization Act?
  • Examining the FDA’s proposed changes to the Nutrition Facts Label and what these would consist of

Speaking at this session

10:00 AM - 10:30 AM
Morning Break
10:30 AM - 11:00 AM
Getting Better Outcomes from Sustainable and Ethical Packaging
  • Developing a win-win sustainability program that goes well-beyond being “green” and reduces weight, waste, energy, and materials
  • Looking at new materials and renewable strategy that would have a positive impact on the bottom line
    Understanding the risks in unethical business practices and quantifying the value of ethical sourcing of materials and labor
  • Engaging consumers to purchase sustainably and ethically-packaged products at competitive price points

Speaking at this session

  • TerraCycle LogoAlbe Zakes
    Global Vice President of Communications - Terracycle Inc
11:00 AM - 11:45 AM
Identifying Your Top Growth Opportunities in Global Markets
  • What are the packaging innovations that are working for customers in other global markets, and why?
  • Does your current packaging give you the ability to grow your presence in other regions?
  • Exploring the fastest-growing global trends in packaging
  • A case study on an effective packaging system designed for the particular needs of foreign market

Speaking at this session

  • 6b62f503-f651-4a40-a42e-b5a14acb94baAlonso Prado
    International Strategic Marketing Director - Tampico Beverage Inc.
11:45 AM - 12:45 PM
Networking luncheon for all attendees & speakers
12:45 PM - 1:25 PM
The Marshmallow Challenge

This learning activity invites attendees to undertake the highly-acclaimed “Marshmallow Challenge.” This exercise will illustrate the importance of process in packaging development and why it is crucial to evaluate your ideas in an appropriate environment.

Speaking at this session

  • michigan-state-universityDennis Young
    Instructor of Packaging Development Technology - Michigan State University, School of Packaging

Track A - Strategies for Marketing & Brand Differentiation

1:25 PM - 1:30 PM
Chair’s Opening Remarks

Speaking at this session

1:30 PM - 2:00 PM
Planning a Successful Redesign or Restructure
  • Exploring opportunities and mitigating risks in a conversion to a new structure or design
  • How to prevent premature launching of a re-design
  • How to assess your market’s readiness for a new design or feature change

Speaking at this session

  • Amcor-logoRick Rangler
    Senior Industrial Design Lead – Product Development - Amcor
2:00 PM - 3:00 PM
PANEL DISCUSSION: Effectively Designing When the Package is Your Only Medium
  • Eating with your eyes: What are the top colors, shapes, and designs that grab?
  • Design techniques that communicate product attributes and are visually arresting
  • What interactive tools and techniques can you integrate into your packaging?
  • Planning the structure design of your package to market it effectively

Speaking at this session

3:00 PM - 3:30 PM
Five Fundamentals of Great Design for Consumer Engagement

Whether you are selling soap or soda, design is a major differentiator that has a huge impact on brand awareness, sales, and loyalty. Learn about the drivers of creativity, and great design approaches and innovations in this session led by Mary Zalla, Global President of Consumer Brands and Managing Director of Landor Associates’ Cincinnati and Chicago offices. This session will highlight recent case histories including MiO, Kraft Macaroni and Cheese, ID Gum, Ron Zacapa, and Old Spice. See how the five truths of great design are relevant whether you’re launching a new brand or revitalizing an old one.

Speaking at this session

  • landor_logo_previewMary Zalla
    Global President of Consumer Brands - Landor Associates
3:30 PM - 4:00 PM
Afternoon Break
4:00 PM - 4:30 PM
CASE STUDY: Advice from Liquor Label Design – Take Some Liberties to Create Distinction on the Shelf
  • Learn how to tell a story
  • Create an experience for the consumer
  • And shake things up!

Speaking at this session

4:30 PM - 5:00 PM
CASE STUDY: Smart Packaging and Interactive Design to Communicate with Your Consumer
  • What makes a package “smart?”
  • Developments in smart packaging technology to communicate product attributes with consumers
  • What design methods can you use to increase interaction with consumers?
  • Examples of signature smart packaging features

Speaking at this session

Day 1 Track B – July 16, 2014

7:30 AM - 8:25 AM
Registration & Refreshments
8:25 AM - 8:30 AM
Chair’s Opening Remarks

Speaking at this session

8:30 AM - 9:00 AM
KEYNOTE SPEAKER: Top Consumer Trends Influencing Food & Beverage Packaging Development: Market Intelligence to Drive Relevant, Competitive Packaging
  • What are the leading consumer trends and behaviors that are influencing food & beverage packaging today?
  • How packaging will need to evolve to the needs of current and future generations of consumers
  • Examining the consumer demographics that are driving modern packaging systems
  • What are the considerations to reach a new generation?

Speaking at this session

9:00 AM - 9:30 AM
The Coming Revolution in Flexible Packaging
  • Exploring the trends in flexible packaging and what is likely to be available in the next five years
  • Innovations in flexible packaging structures
  • Are flexible packaging structures changing now or have they already changed?
  • Understanding the changing dynamics of the flexible packaging marketplace and what production processes need to be in place to meet those needs

 

Speaking at this session

  • banner-334x104Kevin Kelly
    Chief Executive Officer - Emerald Packaging
9:30 AM - 10:00 AM
FDA & Global Regulatory Overview – Ensuring Your Compliance Efforts are Prepared and Synchronized
  • Advice on maintaining synchronized compliance measures between diverse countries across the globe
  • What are the impending changes to the FDA’s Food Modernization Act?
  • Examining the FDA’s proposed changes to the Nutrition Facts Label and what these would consist of

Speaking at this session

10:00 AM - 10:30 AM
Morning Break
10:30 AM - 11:00 AM
Getting Better Outcomes from Sustainable and Ethical Packaging
  • Developing a win-win sustainability program that goes well-beyond being “green” and reduces weight, waste, energy, and materials
  • Looking at new materials and renewable strategy that would have a positive impact on the bottom line
  • Understanding the risks in unethical business practices and quantifying the value of ethical sourcing of materials and labor
  • Engaging consumers to purchase sustainably and ethically-packaged products at competitive price points

 

Speaking at this session

  • TerraCycle LogoAlbe Zakes
    Global Vice President of Communications - Terracycle Inc
11:00 AM - 11:45 AM
Identifying Your Top Growth Opportunities in Global Markets
  • What are the packaging innovations that are working for customers in other global markets, and why?
  • Does your current packaging give you the ability to grow your presence in other regions?
  • Exploring the fastest-growing global trends in packaging
  • A case study on an effective packaging system designed for the particular needs of foreign market

 

Speaking at this session

  • 6b62f503-f651-4a40-a42e-b5a14acb94baAlonso Prado
    International Strategic Marketing Director - Tampico Beverage Inc.
11:45 AM - 12:45 PM
Networking luncheon for all attendees & speakers
12:45 PM - 1:25 PM
The Marshmallow Challenge

This learning activity invites attendees to undertake the highly-acclaimed “Marshmallow Challenge.” This exercise will illustrate the importance of process in packaging development and why it is crucial to evaluate your ideas in an appropriate environment.

Speaking at this session

  • michigan-state-universityDennis Young
    Instructor of Packaging Development Technology - Michigan State University, School of Packaging

Track B - Technical Intelligence to Enhance Production & Engineering

1:25 PM - 1:30 PM
Chair’s Opening Remarks

Speaking at this session

  • michigan-state-universityDennis Young
    Instructor of Packaging Development Technology - Michigan State University, School of Packaging
1:30 PM - 2:00 PM
Ergonomically-Advantaged Package Design
  • Consumer expectations of packaging – What are the ergonomically-sound principles of design?
  • What are the key components for consumer-useful packaging for various package types?
  • Where is the market taking dispensing systems? What are the hot options for easy-to-open, easy-to-pour, easy-to-seal, etc.?

Speaking at this session

2:00 PM - 3:00 PM
PANEL DISCUSSION: Materials Science: What’s in Your Next Top-Performing Package?
  • How are others approaching their materials strategy, and why?
  • Rigid vs. flexible packaging
  • What are the latest developments in materials that are available what should you be turning to for better performance, sustainability, aesthetics, and cost-effectiveness?

 

Speaking at this session

  • jm-smucker-companyChris Cetnar
    Senior Scientist - J.M. Smucker Co.
  • michigan-state-universityDennis Young
    Instructor of Packaging Development Technology - Michigan State University, School of Packaging
  • untitled-1_92Roger Zellner
    Director of Global Packaging Innovation & Sustainability, RDQ - Mondelez International
3:00 PM - 3:30 PM
Sustainability Drivers for Effective Packaging Through Evaluation, Tracking, and Reporting

Lightweighting can be a great sustainability initiative on direct and indirect footprints: less is more, and can be extremely cost-effective to boot.  But it can only take you so far before it impacts performance.  In this session, we will investigate with broad strokes how other sustainability choices can take your packaging to the next level, how those choices can deliver the quantitative results you desire, and the qualitative upshot everyone else wants. And we’ll tell you how to tell us best.

  • What sustainability can deliver into your packaging decisions
  • How do you track the “sustainability difference”
  • You have our attention, so what’s your elevator pitch on this packaging change

 

Speaking at this session

  • millercoors_logoJonah Smith
    Sustainability Manager, Policy & Reporting - MillerCoors
3:30 PM - 4:00 PM
Afternoon Break
4:00 PM - 4:30 PM
Using Simulation to Meet Lightweighting Quality Objectives
  • Ensuring that your lightweighting program delivers quality performance and cost savings
  • How simulation can predict physical performance and desired consumer attributes such as squeezability
  • Using visual simulation tools to meet brand, package engineering, and production objectives

Speaking at this session

4:30 PM - 5:00 PM
Delivering fresher, less processed foods to consumers raises the bar on packaging quality and features
  • How Health & Wellness consumer trends are requiring better package quality and new features
  • The unique demands on packaging when creating new versions of existing products
  • Traditional and new approaches for delivering safe, high quality food products without the assistance of artificial preservatives

 

Speaking at this session

  • kraftTerry Clark
    Research Principal – Flexible Packaging R&D - Kraft Foods

Day 2 Track A – July 17, 2014

7:45 AM - 8:25 AM
Registration & Refreshments
8:25 AM - 8:30 AM
Chair’s Opening Remarks

Speaking at this session

8:30 AM - 9:00 AM
KEYNOTE SPEAKER: Finding Innovation – The Leading Drivers and Sources of Cost-Effective Packaging Solutions
  • Exploring the innovation and ideation marketplace: What are your sources for innovative ideas and how can they be broadened?
  • How do you collaborate across the value chain to bring innovation forward?
  • How can consumer brands stay relevant for tomorrow’s retail environment?

Speaking at this session

  • millercoors_logoJill McCurdy
    Director of Packaging Innovation & Development - MillerCoors
9:00 AM - 9:40 AM
Transforming the Food & Beverage Industry: The Eight Business Drivers of Excellence
  • Why the packaging paradigm has shifted
  • Why packaging must start with business first and bottles and boxes later
  • Why we need to reeducate how we think about packaging
  • A new framework for unleashing excellence in this global industry

Speaking at this session

9:40 AM - 10:10 AM
Latest Trends and Innovations in Decoration Technologies
  • Exploring new materials to enhance packaging decoration and echo brand values
  • New functions introduced by emerging decoration technologies and trends
  • Interactivity using smart labels
  • Ensuring safety and security in new and existing decoration technology

Speaking at this session

  • avery-dennison-corpo-logoSneha Shah
    Global Technical Director - Avery Dennison
10:10 AM - 10:40 AM
Creating Packaging Systems to Support the On-the-Go Culture
  • Looking at how the on-the-go lifestyle is heavily impacting consumers’ packaging needs
  • Which shifting trends and demographics are creating the need for more convenience, accessibility, and usability?
  • Smaller family sizes and households, snackable portions, disposable packages, single servings – what more can your package do to support the growing on-the-go culture?
  • Socioeconomic factors contributing to growing numbers of people being time-poor

 

Speaking at this session

10:40 AM - 11:00 AM
Morning Break
11:00 AM - 11:30 AM
End-of-Life Thinking at the Beginning: Implementing a Robust Post-Consumer Recycling Program
  • What is considered a desirable “second life” program from a consumer’s standpoint? What functions are expected of a package to extend its life and functionality?
  • The importance of having a strong PCR plan in place early-on in package design to ensure healthy integration with the production process
  • Take Back programs as tools for creating a PCR strategy
  • FDA legislation aimed at bolstering industry efforts to develop more advanced PCR practices, and how can you prepare in advance to ensure requirements are met

Speaking at this session

11:30 AM - 12:00 PM
Exploring the Emerging Trend of Direct-to-Customer Packaging
  • Which products are increasingly being shipped directly to homes and businesses?
  • Examples of easy-to-ship packaging systems
  • What are the overall requirements of direct-to-customer packaging?

Speaking at this session

  • NewtonVineyard_logo100x100Matt Wood
    Estate Director - Chandon USA & Newton Vineyards
12:00 PM - 1:00 PM
Networking luncheon for all attendees & speakers
1:00 PM - 1:30 PM
The Disruptive Power of Printed Electronics for Packaging
  • Connecting objects with business through sensor technology
  • Improved inventory control and the potential for Internet of Things in the value chain
  • Looking at sensor developments, including  their benefits and applications

Speaking at this session

  • meadwestvaco1Joel Forbes
    Innovation Commercial Team Lead - MeadWestvaco Corporation
1:30 PM - 2:00 PM
Cross-category Packaging Development and Innovation – Avoiding Category Silos and Creating Inspired Product Design
  • Are we creating packaging silos in each category?
  • Can other product attributes be transferred across multiple categories and expressed through the packaging?
  • How not to confuse consumers with the cross-category inspired pack

Speaking at this session

Track A - Strategies for Marketing & Brand Differentiation

2:00 PM - 2:05 PM
Chair’s Opening Remarks

Speaking at this session

2:05 PM - 2:30 PM
Making Packaging Attractive and Usable for the Aging Population
  • How can package design better meet the needs of the increasing aging population? What will they embrace?
  • Developing design tactics to make your packaging more user-friendly for older generations with common degenerative health issues
  • How can you expand your market share to better capture this demographic?

Speaking at this session

  • htBlake McGowan
    Managing Consultant, Ergonomic Engineer - Humantech Inc.
2:30 PM - 3:00 PM
Afternoon Break
3:00 PM - 3:30 PM
CASE STUDY: Private Label Distinction in a Sea of Brands

This gem of a case study will discuss what today’s consumers are looking for in a private label alternative, and how those observations translate into more effective packaging that can inspire your future packaging systems and designs.

Speaking at this session

3:20 PM - 4:00 PM
Optimizing the Consumer Experience with Packaging: Applications and Innovations
  • How can packaging assist in meeting the needs of an evolving consumer base?
  • Utility innovations: Examples of packages designed to enhance key product attributes
  • Balancing functionality with cost to optimize performance
  • What innovations do we need in the food industry to meet future challenges?

Speaking at this session

Day 2 Track B – July 17, 2014

7:45 AM - 8:25 AM
Registration & Refreshments
8:25 AM - 8:30 AM
Chair’s Opening Remarks

Speaking at this session

8:30 AM - 9:00 AM
KEYNOTE SPEAKER: Finding Innovation – The Leading Drivers and Sources of Cost-Effective Packaging Solutions
  • Exploring the innovation and ideation marketplace: What are your sources for innovative ideas and how can they be broadened?
  • How do you collaborate across the value chain to bring innovation forward?
  • How can consumer brands stay relevant for tomorrow’s retail environment?

Speaking at this session

  • millercoors_logoJill McCurdy
    Director of Packaging Innovation & Development - MillerCoors
9:00 AM - 9:40 AM
Transforming the Food & Beverage Industry: The Eight Business Drivers of Excellence
  • Why the packaging paradigm has shifted
  • Why packaging must start with business first and bottles and boxes later
  • Why we need to reeducate how we think about packaging
  • A new framework for unleashing excellence in this global industry

Speaking at this session

9:40 AM - 10:10 AM
Latest Trends and Innovations in Decoration Technologies
  • Exploring new materials to enhance packaging decoration and echo brand values
  • New functions introduced by emerging decoration technologies and trends
  • Interactivity using smart labels
  • Ensuring safety and security in new and existing decoration technology

Speaking at this session

  • avery-dennison-corpo-logoSneha Shah
    Global Technical Director - Avery Dennison
10:10 AM - 10:40 AM
Creating Packaging Systems to Support the On-the-Go Culture
  • Looking at how the on-the-go lifestyle is heavily impacting consumers’ packaging needs
  • Which shifting trends and demographics are creating the need for more convenience, accessibility, and usability?
  • Smaller family sizes and households, snackable portions, disposable packages, single servings – what more can your package do to support the growing on-the-go culture?
  • Socioeconomic factors contributing to growing numbers of people being time-poor

Speaking at this session

10:40 AM - 11:00 AM
Morning Break
11:00 AM - 11:30 AM
End-of-Life Thinking at the Beginning: Implementing a Robust Post-Consumer Recycling Program
  • What is considered a desirable “second life” program from a consumer’s standpoint? What functions are expected of a package to extend its life and functionality?
  • The importance of having a strong PCR plan in place early-on in package design to ensure healthy integration with the production process
  • Take Back programs as tools for creating a PCR strategy
  • FDA legislation aimed at bolstering industry efforts to develop more advanced PCR practices, and how can you prepare in advance to ensure requirements are met

Speaking at this session

11:30 AM - 12:00 PM
Exploring the Emerging Trend of Direct-to-Customer Packaging
  • Which products are increasingly being shipped directly to homes and businesses?
  • Examples of easy-to-ship packaging systems
  • What are the overall requirements of direct-to-customer packaging?

Speaking at this session

  • NewtonVineyard_logo100x100Matt Wood
    Estate Director - Chandon USA & Newton Vineyards
12:00 PM - 1:00 PM
Networking luncheon for all attendees & speakers
1:00 PM - 1:30 PM
The Disruptive Power of Printed Electronics for Packaging
  • Connecting objects with business through sensor technology
  • Improved inventory control and the potential for Internet of Things in the value chain
  • Looking at sensor developments, including  their benefits and applications

Speaking at this session

  • meadwestvaco1Joel Forbes
    Innovation Commercial Team Lead - MeadWestvaco Corporation
1:30 PM - 2:00 PM
Cross-category Packaging Development and Innovation – Avoiding Category Silos and Creating Inspired Product Design
  • Are we creating packaging silos in each category?
  • Can other product attributes be transferred across multiple categories and expressed through the packaging?
  • How not to confuse consumers with the cross-category inspired pack

Speaking at this session

Track B - Technical Intelligence to Enhance Production & Engineering

2:00 PM - 2:05 PM
Chair’s Opening Remarks

Speaking at this session

  • michigan-state-universityDennis Young
    Instructor of Packaging Development Technology - Michigan State University, School of Packaging
2:05 PM - 2:30 PM
Barrier technology & applications: Making food & beverage paperboard barrier materials recyclable
  • This session will examine the environmental, performance and economic benefits of using advanced mineralized resin technology as an alternative to traditional 100% plastic barrier coatings for paperboard food and beverage packaging.
  • What improvements have been made in barrier materials and technology?
  • Opportunities for applications and conversions
  • What are the economics associated with a conversion?

 

Speaking at this session

  • SmartPlanetChris Tilton
    Chief Technology Officer - Smart Planet Technologies
2:30 PM - 3:00 PM
Afternoon Break
3:00 PM - 3:30 PM
Principles of Hygienic Zoning in the Manufacturing and Packaging of Heat Processed Low-Moisture Foods

Recalls related to the presence of Salmonella and other pathogens in the manufacture of low-moisture foods have raised cause for concern for all stakeholders involved. This session will present highlights from the Validating the Reduction of Salmonella and Other Pathogens in the Manufacture of Heat Processed Low-Moisture Foods guideline document, with a special emphasis on preventing transfer of pathogenic microorganisms from potentially contaminated areas to finished food products.

  • Examining the basics of hygienic zoning principles, including personnel and equipment traffic control measures
  • What constitutes sanitary design and how to incorporate these principles into your current packaging landscape
  • Validating the effectiveness of hygienic zoning measures as they relate to recent recalls related to Salmonella contamination

 

Speaking at this session

3:30 PM - 4:00 PM
Sanitation in Equipment and Handling – Making Food Handling Equipment More Hygienic
  • Sanitation best practices that maximize product quality and safety
  • Designing hygienic food handling systems for sanitation and quality
  • Examples of food & beverage hazard and contamination episodes that could have been avoided with better sanitation and equipment design

Speaking at this session